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In the finest spirit of removing the B.S.

2010 August 27

When I was at Deloitte, some colleagues developed this ingenious tool, The Bullfighter, and the Fight the Bull website to reduce the use of ridiculous business jargon from our work. You know what I’m talking about, the words we use with our family and friends who have jobs that require them to speak in plain, clear English. When we use them, they are returned with astonishing stares and rebukes. And certainly don’t drop them during a cocktail party…cue the crickets. I still go back to this site to look at some of their clever videos…I laugh every time I watch those because it’s too close to home.

I saw a new site today that picks up where Bullfighter left off. Unsuck It. A refreshing and new approach to ridding the scourge of awful business speak.

Now, if business schools would only do a better job of doing the same. Because nothing corrupts the power of communication, storytelling and persuasion, and undermines the momentum of change like ridiculous business jargon.

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