Social Adoption Marching On…Social Courage Needed More Than Ever

In some recently released data from the Pew Research Center, social adoption continues to grow at a steady clips for all age groups. Interestingly, the age group with the greatest adoption is 50 – 64, with a reported adoption rate of 47% now. Wow, nearly half of all Americans in that age group are using some sort of social media. I’ve seen too many organizations brush off the idea of using social computing solutions because a large percentage of their workforce was older. This clearly isn’t an option any more with the 50-64 yr olds nearing 50% usage and all ages below that well above 50%. Yet another case for embracing some strong organizational social courage.